"We’ve internalized the assumption that humans can’t be trusted, and therefore, that we all need to be constrained and coerced into doing the right thing, pretty much all the time," wrote our guest, technology consultant, futurist and thinker Jerry Michalski, in a recent blog post. In this episode Jerry discussed the theory “Design for Trust and provided everyday examples of how companies, institutions and organizations use this ideology to build community and gain customers.